Discount Coupons Alone Won’t Reactivate Dormant Customers
Discount coupons alone aren’t enough to win back dormant customers. We analyzed reactivation campaigns that vary messages and offers by length of dormancy.
Email Marketing
Send Frequency That Keeps Customers From Tiring of SMS, In-App Messages, and Email
Running SMS, in-app messages, and email together? Here are the criteria for setting per-channel send frequency, and priority rules, so customers don’t get fatigued.
How to Raise Webinar Attendance and Conversion Together
Only about 40% of webinar registrants actually attend. Here’s how to raise attendance and conversion together with a reminder schedule and post-event content.
Product Updates: Which Channels, and How Often?
How much of your product update news should you share? We share principles for splitting email, in-app messages, and blog announcements by situation.
7-Day Onboarding Messages That Cut First-Week Churn
If half of new signups churn in the first week, it’s time to redesign your onboarding messages. We look at the order and timing of messages over the 7 days after signup, with examples.
Five Tweaks That Bring Your Email Open Rates Back
If your email open rate has dropped, check your subject line and sender name before your send time. Here are five tweaks that lifted open rates in real campaigns.