How Small Teams Can Run Content Repurposing
Even a small marketing team can publish content consistently. We introduce a content operations approach that splits one core piece into blog, newsletter, and social formats.
SEO Basics for a SaaS Blog That Grows Search Traffic
Collecting leads steadily without ad spend takes search traffic. Here are the SEO basics a SaaS blog should get right first, from keyword selection to title structure and internal links.
B2B SaaS Free Trials: Is 14 Days the Right Answer?
Is 14 days the right free trial length for B2B SaaS? We look at how trial length, requiring a credit card, and in-trial messages affect paid conversion.
A First-Party Data Strategy for a Cookieless World
As privacy regulations tighten, reducing reliance on third-party cookies has become important. We walk through practical, step-by-step strategies for collecting and using first-party data.
Discount Coupons Alone Won’t Reactivate Dormant Customers
Discount coupons alone aren’t enough to win back dormant customers. We analyzed reactivation campaigns that vary messages and offers by length of dormancy.
Rebuilding Your Marketing Dashboard by Role
A marketing dashboard with too many metrics goes unwatched. Here’s how to build dashboards around the key metrics for executives, team leads, and practitioners.
Send Frequency That Keeps Customers From Tiring of SMS, In-App Messages, and Email
Running SMS, in-app messages, and email together? Here are the criteria for setting per-channel send frequency, and priority rules, so customers don’t get fatigued.
How to Raise Webinar Attendance and Conversion Together
Only about 40% of webinar registrants actually attend. Here’s how to raise attendance and conversion together with a reminder schedule and post-event content.
Product Updates: Which Channels, and How Often?
How much of your product update news should you share? We share principles for splitting email, in-app messages, and blog announcements by situation.
Choosing an Attribution Model That Shows Your Content’s Value
A last-click attribution model alone can’t explain the value of content marketing. We compare the main attribution models and how to choose the one that fits your team.
7-Day Onboarding Messages That Cut First-Week Churn
If half of new signups churn in the first week, it’s time to redesign your onboarding messages. We look at the order and timing of messages over the 7 days after signup, with examples.
The Minimum Statistics Every Marketer Needs for A/B Testing
If your A/B test results always come out ambiguous, recalculate your sample size and test duration first. Here are the minimum statistics concepts marketers need, explained simply.