A First-Party Data Strategy for a Cookieless World
As privacy regulations tighten, reducing reliance on third-party cookies has become important. We walk through practical, step-by-step strategies for collecting and using first-party data.
Growth
How to Raise Webinar Attendance and Conversion Together
Only about 40% of webinar registrants actually attend. Here’s how to raise attendance and conversion together with a reminder schedule and post-event content.
The Minimum Statistics Every Marketer Needs for A/B Testing
If your A/B test results always come out ambiguous, recalculate your sample size and test duration first. Here are the minimum statistics concepts marketers need, explained simply.
How to Design Lead Scoring That Sales and Marketing Share
Lead scoring lets sales and marketing see customers by the same standard. We explain, with examples, how to design it by separating behavior scores from attribute scores.