B2B SaaS Free Trials: Is 14 Days the Right Answer?
Is 14 days the right free trial length for B2B SaaS? We look at how trial length, requiring a credit card, and in-trial messages affect paid conversion.
Product
Rebuilding Your Marketing Dashboard by Role
A marketing dashboard with too many metrics goes unwatched. Here’s how to build dashboards around the key metrics for executives, team leads, and practitioners.
Product Updates: Which Channels, and How Often?
How much of your product update news should you share? We share principles for splitting email, in-app messages, and blog announcements by situation.
7-Day Onboarding Messages That Cut First-Week Churn
If half of new signups churn in the first week, it’s time to redesign your onboarding messages. We look at the order and timing of messages over the 7 days after signup, with examples.
Three Workflows to Build in Your First 30 Days of Marketing Automation
The most common mistake teams make when first adopting marketing automation is building too many scenarios at once. Here are the three workflows to build in your first 30 days.