How Small Teams Can Run Content Repurposing
Even a small marketing team can publish content consistently. We introduce a content operations approach that splits one core piece into blog, newsletter, and social formats.
Marketing
SEO Basics for a SaaS Blog That Grows Search Traffic
Collecting leads steadily without ad spend takes search traffic. Here are the SEO basics a SaaS blog should get right first, from keyword selection to title structure and internal links.
Discount Coupons Alone Won’t Reactivate Dormant Customers
Discount coupons alone aren’t enough to win back dormant customers. We analyzed reactivation campaigns that vary messages and offers by length of dormancy.
Send Frequency That Keeps Customers From Tiring of SMS, In-App Messages, and Email
Running SMS, in-app messages, and email together? Here are the criteria for setting per-channel send frequency, and priority rules, so customers don’t get fatigued.
Choosing an Attribution Model That Shows Your Content’s Value
A last-click attribution model alone can’t explain the value of content marketing. We compare the main attribution models and how to choose the one that fits your team.
Customer Segments: How Finely Should You Slice?
Do results improve the more finely you segment customers? We analyze the relationship between segment count and conversion rate and offer criteria for finding a manageable size.
Five Tweaks That Bring Your Email Open Rates Back
If your email open rate has dropped, check your subject line and sender name before your send time. Here are five tweaks that lifted open rates in real campaigns.