B2B SaaS Free Trials: Is 14 Days the Right Answer?
Is 14 days the right free trial length for B2B SaaS? We look at how trial length, requiring a credit card, and in-trial messages affect paid conversion.
Conversion Rate
The Minimum Statistics Every Marketer Needs for A/B Testing
If your A/B test results always come out ambiguous, recalculate your sample size and test duration first. Here are the minimum statistics concepts marketers need, explained simply.
Customer Segments: How Finely Should You Slice?
Do results improve the more finely you segment customers? We analyze the relationship between segment count and conversion rate and offer criteria for finding a manageable size.
Five Tweaks That Bring Your Email Open Rates Back
If your email open rate has dropped, check your subject line and sender name before your send time. Here are five tweaks that lifted open rates in real campaigns.