Customer Segments: How Finely Should You Slice?
Do results improve the more finely you segment customers? We analyze the relationship between segment count and conversion rate and offer criteria for finding a manageable size.
How to Design Lead Scoring That Sales and Marketing Share
Lead scoring lets sales and marketing see customers by the same standard. We explain, with examples, how to design it by separating behavior scores from attribute scores.
Three Workflows to Build in Your First 30 Days of Marketing Automation
The most common mistake teams make when first adopting marketing automation is building too many scenarios at once. Here are the three workflows to build in your first 30 days.
Five Tweaks That Bring Your Email Open Rates Back
If your email open rate has dropped, check your subject line and sender name before your send time. Here are five tweaks that lifted open rates in real campaigns.