SEO Basics for a SaaS Blog That Grows Search Traffic
Collecting leads steadily without ad spend takes search traffic. Here are the SEO basics a SaaS blog should get right first, from keyword selection to title structure and internal links.
SaaS
B2B SaaS Free Trials: Is 14 Days the Right Answer?
Is 14 days the right free trial length for B2B SaaS? We look at how trial length, requiring a credit card, and in-trial messages affect paid conversion.
Three Workflows to Build in Your First 30 Days of Marketing Automation
The most common mistake teams make when first adopting marketing automation is building too many scenarios at once. Here are the three workflows to build in your first 30 days.