B2B SaaS Free Trials: Is 14 Days the Right Answer?
Is 14 days the right free trial length for B2B SaaS? We look at how trial length, requiring a credit card, and in-trial messages affect paid conversion.
Funnel
Choosing an Attribution Model That Shows Your Content’s Value
A last-click attribution model alone can’t explain the value of content marketing. We compare the main attribution models and how to choose the one that fits your team.