Send Frequency That Keeps Customers From Tiring of SMS, In-App Messages, and Email
Running SMS, in-app messages, and email together? Here are the criteria for setting per-channel send frequency, and priority rules, so customers don’t get fatigued.
Customer Experience
7-Day Onboarding Messages That Cut First-Week Churn
If half of new signups churn in the first week, it’s time to redesign your onboarding messages. We look at the order and timing of messages over the 7 days after signup, with examples.