A First-Party Data Strategy for a Cookieless World
As privacy regulations tighten, reducing reliance on third-party cookies has become important. We walk through practical, step-by-step strategies for collecting and using first-party data.
Customer Data
Customer Segments: How Finely Should You Slice?
Do results improve the more finely you segment customers? We analyze the relationship between segment count and conversion rate and offer criteria for finding a manageable size.