7-Day Onboarding Messages That Cut First-Week Churn
If half of new signups churn in the first week, it’s time to redesign your onboarding messages. We look at the order and timing of messages over the 7 days after signup, with examples.
Churn Prevention
Customer Segments: How Finely Should You Slice?
Do results improve the more finely you segment customers? We analyze the relationship between segment count and conversion rate and offer criteria for finding a manageable size.