B2B SaaS Free Trials: Is 14 Days the Right Answer?
Is 14 days the right free trial length for B2B SaaS? We look at how trial length, requiring a credit card, and in-trial messages affect paid conversion.
B2B
How to Design Lead Scoring That Sales and Marketing Share
Lead scoring lets sales and marketing see customers by the same standard. We explain, with examples, how to design it by separating behavior scores from attribute scores.